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Description Shipping About Us

An ultra-light, fresh, perfectly skin-compatible serum is a true concentrate of vitamin energy for deep hydration and beautiful radiance of the skin.
The rich and at the same time weightless texture contains vitamin C in optimal concentration, which, due to its stabilized form, remains highly active for a long time and, penetrating into the skin, acts especially effectively:
  • Reducing the synthesis of melanin, brightens and evens out skin tone, makes freckles, dark spots and post-acne marks less noticeable;
  • Stimulating the natural production of collagen, significantly improves skin elasticity, prevents the appearance of wrinkles;
  • Being the strongest antioxidant, protects the skin from oxidative stress and free radical damage.
Proven* effect of Vitamin C Concentrate in 12 Weeks:
  • Reduces acne symptoms by 77%
  • Collagen synthesis is improved by 57%
  • Lightens dark spots by 25%
  • Evens out skin tone by 25%
* Proven by DSM Nutritional Products Switzerland

Unique superfood fruits (calamondin, satsuma, watermelon, ziziphus, ginger, kale, chia, Indian pomegranate, moringa, sesame), selected for the richest composition of vitamins and microelements, are skillfully combined in a fermented smoothie complex that gives the whey exceptional properties. Just a few drops of the product - and the skin is filled with valuable moisturizers and nutrients, instantly revitalized and straightened, looks smooth, even and radiant.
Bioactive citrus water not only tones and refreshes the skin, but also provides a pronounced antimicrobial and revitalizing effect.
A cocktail of vitamins A, E, F is necessary for long-term preservation of firmness, smoothness and elasticity of the skin, as well as a clean, bright complexion.


3 options of use:

1. STEP-BY-STEP APPLICATION: Apply under day and/or night cream 2-3 times a week.

2. MIX APPLICATION: Mix 2-3 drops of serum with night or day cream for faster application.

3. INTENSIVE TREATMENT: use the serum on its own or in combination with the cream daily for 12 weeks for a pronounced smoothing effect on the complexion.

We ship our products all over the world!

Shipping terms depends on the availability of products. We send the orders in 1-3 days if all the products are in stock and in 1-3 weeks if the products are out of stock.

If the products are out of stock our managers will contact you to offer a replacement options for faster sending or will just inform you about the out of stock items.

During the COVID-19 period the shipping terms very depends on country but for the 'Standard Shipping' option usually takes from 2 to 5 weeks. For the 'Fast Shipping' it usually takes 7-14 days.

Destination Standard Shipping cost  Payment options

Free for orders from 15.00 EUR

3.00 EUR for orders up to 15.00 EUR


    • Cash on Delivery
    • Credit/Debit card
    • PayPal
    • Revolut


    Other countries

    6.90 EUR for orders from 15.00 EUR

    9.90 EUR for orders up to 15.00 EUR

    • Credit/Debit card
    • PayPal
    • Revolut

    If you have any additional questions, please send us an e-mail to or call us +357 99 635464 (Viber), we will definitely help!

    We created our company with the sole purpose of providing to customers from all over the world with a good selection of the highest quality and effective cosmetics from the famous eastern brands Belita and Viteks - cosmetics with an Italian heart and Belarussian hands.

    BELITA (BELarus-ITAly) was established in November 1989, the joint Belarussian-Italian enterprise. The Belarusian company was founded by the company "VITEKS", with the Italian company - the manufacturer of cosmetic preparations "GVF". The Italian side provided supplies of equipment and transferred formulas of several cosmetics, the Belarusian side provided the new enterprise with personnel and production facilities.

    All our team members constantly use Belita Viteks cosmetics, that's why we are confident in our products, as we can safely say that almost all products are personally tested.

    We sincerely love our cosmetics and choose only the best ones from a very wide range (2200+ products).

    L.A. Natural Eastern Cosmetics Ltd - the exclusive official distributor of cosmetics Belita and Viteks in Cyprus, Spain, Greece and other countries.

     Who we are

    Alina Lubchenko

    Alina Lubchenko | Co-Founder

    Entrepreneur, marketer, customer lover

    Alina is a heart of the company, cosmetology enthusiast, and believer in the best-ever service

    Alexander Lubchenko | Co-Founder

    Entrepreneur, marketer, business developer

    Alex is a strategic manager and business development professional focused on fast growth


    About our suppliers

    JV “BELITA” LLC and CJSC “VITEKS” are recognized leaders in the production of cosmetics in the Republic of Belarus.

    Modern enterprises of the full life cycle of products: from the development of the formulation of a cosmetic product and the creation of its design to the sale of cosmetic products through a well-developed network both in the Republic of Belarus and in the countries of near and far abroad.


    More than 270 stores

    Own research center


    Quality certificates STB ISO 9001-2009

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