ABOUT US


We created our company with the sole purpose of providing to customers from all over the world with a good selection of the highest quality and effective cosmetics from the famous eastern brands Belita and Viteks - cosmetics with an Italian heart and Belarussian hands.

BELITA (BELarus-ITAly) was established in November 1989, the joint Belarussian-Italian enterprise. The Belarusian company was founded by the company "VITEKS", with the Italian company - the manufacturer of cosmetic preparations "GVF". The Italian side provided supplies of equipment and transferred formulas of several cosmetics, the Belarusian side provided the new enterprise with personnel and production facilities.

All our team members constantly use Belita Viteks cosmetics, that's why we are confident in our products, as we can safely say that almost all products are personally tested.

We sincerely love our cosmetics and choose only the best ones from a very wide range (2200+ products).

L.A. Natural Eastern Cosmetics Ltd - the exclusive official distributor of cosmetics Belita and Viteks in Cyprus, Spain, Greece and other countries.

 Who we are

Alina Lubchenko

Alina Lubchenko | Co-Founder

Entrepreneur, marketer, customer lover

Alina is a heart of the company, cosmetology enthusiast, and believer in the best-ever service

Alexander Lubchenko | Co-Founder

Entrepreneur, marketer, business developer

Alex is a strategic manager and business development professional focused on fast growth

 

About our suppliers

JV “BELITA” LLC and CJSC “VITEKS” are recognized leaders in the production of cosmetics in the Republic of Belarus.

Modern enterprises of the full life cycle of products: from the development of the formulation of a cosmetic product and the creation of its design to the sale of cosmetic products through a well-developed network both in the Republic of Belarus and in the countries of near and far abroad.

 

More than 270 stores

Own research center

 

Quality certificates STB ISO 9001-2009